"PASS PARTOO…OH MY GOSH, IT´S SO SIMPLE. IT´S THE PASSEPARTOUT, THE PERFECT FIT. THE KEY THAT OPENS EVERY DOOR. THE EVER VALID PASS TO YOUR PART, TOO, IN WHAT'S BEEN WHOLE ALL THE WHILE. YOUR PASS PARTOO."
Pass Partoo's graphic art on fashion basics hits a nerve. As simple and analogue as it appears, the designers' collection of comfortable cotton basics is a stroke of genius. The large format prints show geometric, iconographic elements, composed to an irresistibly organic appearance. On a Pass Partoo T-shirt, you can expect the kind of art you´d want to be cheered up by on your Monday morning stroll through the MOMA. Simple and friendly, but complex enough to tickle your brain just enough to stay with you for a while. The best thing about Pass Partoo is, though, that it really is a Passepartout, a perfect fit in pretty much every thinkable outfit.
That's hot. That's Aki. In collaboration with Düsseldorfs modern photographer Acram Chaabeni we proudly present the first photo spread of our current collection. Just as the soul of passpartoo he has found the perfect expression for the straightness of north-african scenes mixed with our cultural lifestyle in european cities. See more on the following page and on www.akiphoto.de
